On expanding Kokoon from scarves to fashion

“The focus is on the material; finest SILK. KOKOON didn’t have a clothing vocabulary, the brand specializes in scarves and accessories. Now, fashion is going to be a new key component and for that we started by building KOKOON’s fashion language.”

On developing a collection

“The spirit of KOKOON is print which had to be present in the garment collection. The initial ideas for the designs originated from repeating the simple lines of the scarfs. The result is a collection that features straight shapes and loose fit with a Japanese touch. The products are extremely versatile, perfect for evening gatherings in the city or a day in a classy beach club setting. The designs are timeless and not constrained to a particular location. Whether you wear the garments in Singapore or Jakarta in the East, or in Cannes or Marbella in the West, the designs will stand out on any occasion.”

On this season’s woman

“For this collection I found inspiration in the woman that feels confident in her own. We did not want to enforce a style upon her. Nowadays we are so used to dressing a woman, but what happens to her? Where is her personality in all this? I have tried to create a collection where the individual gives life to the garment itself. I designed in a way so they can be worn multiple ways, covering more, less, inside out, back to front, etc,. 

My intention is to empower women to express themselves in those pieces, rather than just being a beautiful model for a brand.”

On what’s your favourite piece of the collection

“It’s not my place to pick a favourite. The relationship is between the garment and the woman wearing it. In some cases the woman makes the dress, in other instances, the dress makes the woman. You can’t separate the two, and therefore I can’t have a favourite piece because every dress is incomplete without a woman.”

On growing slowly and making KOKOON last

“It’s really about sticking to your beliefs and not hearing too much of the noise that’s created in the fashion industry. Great fashion shouldn’t be about trends. I believe that the best pieces are timeless. We spent a lot of time making sure that we have an excellent, quality product that resonates with our clientele.”